Digital Marketer at Proxynet Communications Limited

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Digital Marketer at Proxynet Communications Limited – TDPel Jobs

Proxynet Communications is an Information Technology Company focusing on Systems Integrations, Network Security / disaster recovery Solution, Enterprise Software Solutions. Our businesses are strongly channeled to providing integrated, turnkey, technology solutions to the financial, manufacturing, telecommunications, government, Oil and blue chip sectors in Nigeria.

Nigeria with a population of 150 million people is a large and an emerging market for the IT Industry, so we have strategically positioned ourselves to be one of the leading major players in this global Information Technology Re-engineering.

Our suite of integration services takes you from concept to results.Location: Ikeja, Lagos

Job Summary

We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management.
In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

Description

Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Promote our Ecommerce Websites
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Evaluate important metrics that affect our website traffic, service quotas, and target audience.

Requirements

Bachelor’s Degree in Marketing or relevant field
A minimum of 3 years experience in a digital marketing or advertising position
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement.
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